Creative & marketing
Multi-channel Marketer
Build marketing skills across the channels that help organisations reach their audiences.
Creative & marketing · LEVEL 3
Content Creator
Develop creative ideas and turn them into content that connects with an audience.
Enquire about this programme
Programme at a glance
- Duration
- 12–15 months
- Delivery
- Blended learningLondon & England
- Entry requirements
- Individual employers will set their own entry requirements, but this will typically include English and Maths at GCSE Grade C or above.Read more
- Funding
- Depends on your employer and circumstances. We will explain what applies.How funding works
Course Overview
A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast, or in print. Working on the customer/client brief to research, prepare, and develop the company messaging to maximise audience engagement, capturing the strategy and objectives of the brand and the needs of the customer. They can create content for media, advertising, and marketing campaigns.
Job Role
Junior Content Creators collaborate with designers and developers to create engaging content for the internet, which may include video, images, text (or “copy”) for web pages and social media content. Therefore, enthusiasm for technology and creating great online experiences is a must. Content creators can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters.
Professional Progression
Junior Content Creators may progress into Content Creation/Development roles at more senior levels across the industry, including digital agencies, broadcasters and publishers.
Eligibility
Individual employers will set their own entry requirements, but this will typically include English and Maths at GCSE Grade C or above. Apprentices without English or Maths Level 2 must achieve this prior to taking the end point assessment.
Duration
Typically, this apprenticeship will take 12-15 months to complete.
Content Planning
Interpret the objectives of the client’s/customer’s brief. Research ideas and concepts to meet the brief. Analyse the differences between media campaigns aimed at retention, acquisition and conversion of customers for clients. Identify & recommend the appropriate platforms or channels to use for the media campaign. Present ideas, pitches and proposals for creative content to be further developed. Ensure that the content being developed is organised, structured and labelled effectively and in a logical manner that allows for efficient search and retrieval.
Content Development
Storyboard and outline script ideas for content. Operate effectively within the production workflow. Obtain media assets for use within content creation. Ensure content is accessible to all end users and language best practice is applied. Develop and maintain effective working relationships with clients, colleagues and suppliers. Understand the user experience to ensure content is focused on maximising engagement.
Content Creation And Evaluation
Write and edit copy for use in print and online. Capture images and audio using basic video, still cameras, and audio equipment. Use industry-standard packages to edit and post-produce content. Prepare media assets for use. Manage media assets correctly, within agreed taxonomies and file types. Optimise webpage content to ensure high rankings in search engine results. Use industry-standard tools and content management systems to manage content. Assist in hosting message boards and engaging with audiences through social media. Respond to audience feedback in a timely and appropriate manner. Use lessons learned to evaluate the success of the campaign and identify areas for improvement in future campaigns.
Content Creation And Evaluation
A passion for creating content for creative and digital media. An ability to work effectively both individually and collaboratively as part of a team. The ability to build and maintain positive relationships with customers. The ability to build and maintain positive relationships with customers. A strong work ethic and commitment in order to meet the standards required. Recognition and compliance with equality and diversity in the workplace.
Detailed specifications retained from the existing programme information. Confirm current availability, entry requirements, fees and funding with the team before enrolment.
Interested in the Content Creator apprenticeship?
Tell us a little about you and your role. We will confirm availability, entry requirements and funding for this programme.
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